The SEN (Full Analysis)
- New Launches Info
- Oct 1
- 3 min read
Introduction
The SEN is a new condominium launch in Upper Bukit Timah / De Souza Avenue precinct
Developed by SL Capital (8) Pte Ltd
Positioned as a mix of lifestyle, connectivity, and nature, near Beauty World / Hume MRT links
Appeals to families, professionals, and investors seeking a new address in a mature, green enclave
Project Snapshot
Project Name: The SEN
Developer: SL Capital (8) Pte Ltd
Tenure: 99 years leasehold
Address / Location: De Souza Avenue, Upper Bukit Timah, near Beauty World / Bukit Timah precincts
Number of Units / Blocks: ~347 units in 5 blocks of ~10 storeys
Site Area / Land Details: ~207,155.6 sqft (approx)
Land Cost / Bid: ~S$841 psf ppr
Launch Date / TOP / Completion: Launch ~2025, expected TOP 2028 / 2029
Unit Mix & Layout Strategy
Configurations include 1-bedroom, 2-bedroom, 3-bedroom, 4-bedroom units
Mixed unit sizes:
1-room units ~452 sqft
2-room units 514–786 sqft
3-room units 797–1,259 sqft
4-room units 1,130–1,453 sqft
Layouts optimized for greenery / nature views and separation of living vs bedroom spaces
Higher floors and unblocked stacks expected to command premium pricing
Location & Connectivity
Nearest MRT / Rail: •
Beauty World MRT (Downtown Line) ~1.3 km (~4-min drive)
Hume MRT (Downtown Line) ~1.3 km (~8-min drive)
Road access:
Jalan Jurong Kechil, PIE, surrounding arterial roads
Amenities:
Beauty World Centre,
Bukit Timah Plaza, retail & F&B nearby
Schools:
Bukit Timah Primary,
Methodist Girls’ School,
Pei Hwa Presbyterian, others within ~1 km radius
Nature & trails:
Bukit Timah Nature Reserve
Bukit Batok Nature Park
Rail Corridor
Facilities & Design
Full condominium facilities: lap pool, clubhouse, gym, landscaped gardens, BBQ / outdoor pavilions
Modern design with focus on greenery and open communal spaces
Family-friendly features: children’s play zones, wellness areas
Pricing & Quantum
Land Cost: ~S$841 psf ppr
Expected Launch Average: ~S$2,000 – S$2,600 psf
Indicative Range: ~S$1,900 – S$2,400 psf depending on stack, view, and floor
Estimated Quantum by Unit Type:
1-Bedroom (~450–500 sqft): ~S$920K – S$1.05M (~S$2,000 – S$2,100 psf)
2-Bedroom (~650–750 sqft): ~S$1.30M – S$1.60M (~S$2,050 – S$2,250 psf)
3-Bedroom (~900–1,200 sqft): ~S$1.90M – S$2.60M (~S$2,050 – S$2,250 psf)
4-Bedroom (~1,200–1,450 sqft): ~S$2.30M – S$3.05M (~S$2,000 – S$2,200 psf)
Strengths
✅ Strategic location in Bukit Timah / Upper Bt Timah precinct — prestige + green surroundings
✅ Reasonable land cost (S$841 ppr) gives pricing buffer
✅ Diverse unit mix across 1 to 4 bedroom to appeal to wide segments
✅ Close proximity to MRT nodes (Beauty World / Hume) and strong road network
✅ Access to top schools in Bukit Timah & Clementi belt
✅ Strong lifestyle appeal with greenery, nature, and nearby trails
Weaknesses / Risks
❌ Not directly next to MRT — ~1.3 km from stations
❌ 99-year leasehold in a high-prestige enclave where freehold is valued
❌ Upper-psf pricing (~S$2,400+) could stretch affordability
❌ Competing launches in Bukit Timah / Beauty World precinct
❌ Some units may face shading or obstructed views
Conclusion:
Best Suited For:
Buyers wanting a balance of prestige, nature, and connectivity
Investors targeting rental demand and long-term appreciation in Bukit Timah
Families seeking proximity to top schools and a green-living environment
Why Consider:
Attractive entry PSF given location and land cost
Wide unit mix to suit different needs
Strong lifestyle and schooling appeal
Final Verdict:
The SEN positions itself as a premium yet competitively priced new launch in Bukit Timah. With strong nature appeal and pricing buffer, it is a good fit for families and investors who can accept the short distance to MRT in exchange for greener living.
